Social Media Manager
The Social Media Manager is responsible for aligning social media activities with organizational campaigns and maintaining correspondence with relevant stakeholders. We have a number of content creators and the Social Media Manager's role is to manage, train and coordinate them along with creating and maintaining brand strategy in the social space.
The role includes but is not limited to:
Keeping informed of social media updates and changes, including content trends.
Maintaining professional connections to related organizations that serve as a brand touchpoint to the wider community on social media: monitoring and managing community engagement on each platform.
Collaborating with the CEO and op shop store managers to develop effective strategies for each social media channel. This involves having regular correspondence with the respective groups and orchestrating unique marketing campaigns to meet organizational goals.
Designing and scheduling posts that align with ME Respite’s brand image and goals
Maintaining record of content performance and analytics
Leading the direction of the Content Creator teams’ activities
Proven experience managing social media channels (Facebook, Instagram, TikTok, YouTube, LinkedIn) for an organisation, brand, or community project.
Content creation and curation skills, including briefing and supporting content creators, influencers, and ambassadors.
Brand strategy development, including tone of voice, messaging consistency, campaign planning, and visual brand alignment.
Experience building and managing social media content calendars, scheduling posts, and maintaining engagement across platforms.
Ability to analyse social media insights and adjust strategy based on performance data.
Experience collaborating with partner stores, retailers, or distribution outlets, including coordinating in-store promotions or co-branded campaigns.
Strong stakeholder management, working with internal teams, charity leadership, volunteers, donors, and external partners.
Knowledge of digital storytelling and translating organisational goals into clear, impactful social content.
Experience running or supporting paid ads on Meta or Google (not essential but highly beneficial).
Community management experience, responding to comments, messages, and engaging with supporters.
Basic design skills (Canva, Adobe, or similar) for creating or editing posts.
Experience with project coordination, ensuring campaigns are delivered on time and aligned with fundraising or outreach goals.
Familiarity with charity or non-profit communications (nice to have but not required).
Understanding of content rights, permissions, and safe social media practices, especially when working with creators and the public.
Ability to work independently, meet deadlines, and communicate proactively in a volunteer environment.
A Ministry of Justice background check is required for this role.
Whilst this may seem like a lot of work, as you have the support of content creators, a lot of it is around planning, organizing and strategizing.
Approximately 5-10 hours per week would be sufficient and this can be worked in around your existing schedule.
Getting started:
The first step is to express your interest by filling out the form below. We will then put you in touch directly with the organisation for more information on the role and how to proceed.
Marketing & Communications