Urgent PR Support needed
As a small charity we have been working actively to build awareness of the dangers and consequences of concussion and brain injury, in particularly the recent actions of the Runit It Straight events. We are working hard to be the voice that educates the public and in particular youth on the effects of concussion. The conversation has started and awareness of the dangers of actions such as Runit are in the forefront of media. Our need is that we now seek assistance to help us build education opportunities and mechanisms to activate a shift in mentality.
We are urgently seeking pro bono PR assistance to help us:
• Craft and distribute powerful press releases
• Strategise our next media moves
• Sustain and grow our media presence
• Counter the opposition’s narrative with truth, empathy, and impact
This is a critical moment. We need to act now to protect lives and keep the conversation about brain injury and concussion alive in the public eye.
If you or your agency can help — even in a small way — please reach out. Your expertise could make a life-saving difference.
Here are some links to our recent media activity:
- Brain injury support group appalled 'Run it' collision sport events held in Auckland | https://www.rnz.co.nz/news/national/561517/brain-injury-support-group-appalled-run-it-collision-sport-events-held-in-auckland RNZ News, 20 May 2025
- Run It Straight comp raises concerns of brain injuries | https://www.rnz.co.nz/national/programmes/morningreport/audio/2018987887/run-it-straight-comp-raises-concerns-of-brain-injuries RNZ Morning Report, 20 May 2025 With Corin Dan
- https://www.1news.co.nz/2025/05/27/man-19-dies-after-suffering-head-injury-in-impromptu-tackle-game/ One News, 27 May 2025
- https://youtu.be/EFHITitXe5I TV3 News, 27 May 2025
- Game trending on social media kills NZ teen, https://www.abc.net.au/news/2025-05-28/game-trending-on-social-media-kills-nz-teen/105346242 - ABC News, Wed 28 May 2025
- Breakfast TV – Wed 28 May 2025
What can you offer us?
Getting started:
The first step is to express your interest by filling out the form below. We will then put you in touch directly with the organisation for more information on the role and how to proceed.
Marketing & Communications